Spoke 7

New and consumer-driven business models for resilient and circular supply chains

Spoke 7

New and consumer-driven business models for resilient and circular supply chains

Ambition: to define a new competitive paradigm, by conceptualizing, designing, and experimenting with new archetypes, methods, and solutions of restorative and regenerative BMs, resilient and circular SCs, and innovative technology-based marketing strategies.

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Objectives

Define and experiment with new frameworks, models, and methods to implement scalable regenerative and restorative BMs, which are customer- and resource-centric, in a sustainable and responsible way.
Define and experiment with supply chains’ (SCs) structural archetypes, schemes of coordination mechanisms, collaborative management approaches and tools, supported by emerging technological solutions, for resilience, sustainability and circularity.
Define and experiment with a new country of origin effect based on circularity and sustainability, define models & methods for technology-based branding, communication, customer engagement and experience.

Main activities

01

Definition of a new competitive paradigm for the companies in Made in Italy sectors.

02

Development of models, approaches, methods and tools for design and implementation of:

Regenerative and Restorative BMs,
Transformative and Regenerative SCs for Circularity and Resilience,
Customer-based Marketing Strategies for Circular and Sustainable Made in Italy.

03

Integration of marketing and design to enhance competitive performance by developing a contextual design approach through cultural consumer awareness and active responsibility in choices.